These days having only a website for your business is not enough to excel. Various studies and reports show that deepest engagement for the longest period of time happens in apps, so apps matter, specially for those businesses who want to connect to customers.

Smartphones offer many features (such as navigation) that cannot be offered by desktops and laptops. A smartphones is most of the time, either in the palm or pocket of your customer. Market research reports show that in the last few years tablets and iPads have outnumbered laptops and PCs. If we add the number of mobile phones (smartphones) to this, then that is many times to the total number of PCs and laptops sold. According to a Techcrunch report, “Today’s consumers are spending over 85 percent of their time on their smartphones using native applications”.

All the above mean that if you really want to engage with your customers and gain a high number of customers, you must be visible on the mobile app stores.

Now that you know the importance of mobile apps for your business, we suggest the following blogs to give you a better understanding of the topic.

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